In reference to the Sonic/Progressive, some might worry that video game companies are selling out. But I don't necessarily see it that way. I wouldn't think it would take this long for companies to try this approach, and I am in fact more happy due to the realization that companies are allowing these kinds of advertising. It shows that large corporations, even insurance ones, value the cultural impact video games. It makes me cofindient in the emergence of games as less of a negatively viewed phenomenon in today's culture.
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